Comunicación Digital y Redes Sociales

Comunicación corporativa, reputación digital y estrategia de marca en Facebook, Instagram, TikTok, YouTube y Twitter/X.

Capítulo de libro · 2025

“I acknowledge the negative Effects, but Being on Social Media is Worth it to me”: A Study on Self-control of Minors as Content Consumers on Social Networks.

Atarama-Rojas, T., Feijoo, B., Anastacio-Coello, L., & Palomino-Moreno, H.

En D. Barredo, P. López-López, J. Figueroa, & I. Puentes (Eds.), Proceedings of the International Conference on Communication and Applied Technologies 2025 (pp. 426-436). Atlantis Press.

Capítulo de libro · 2022

Twitter and Politics: An Analysis of the Account of Former Peruvian President @MartinVizcarraC Before and During the Pandemic.

Arbaiza F., Atarama-Rojas T., Atarama-Rojas, R.

En Á. Rocha, D. Barredo, P.C. López-López, I. Puentes-Rivera (eds.), Communication and Smart Technologies. ICOMTA 2021. Smart Innovation, Systems and Technologies (pp. 131-139). Springer, Singapore.